CROWN POINT | Small business owners in Northwest Indiana can learn how to become successful at a new Business Academy.
The Crossroads Regional Chamber of Commerce, which serves the Crown Point and Merrillville areas, established a Business Academy to give small business owners the knowledge they need to grow their companies. They can get academically structured but hands-on training in various disciplines, including marketing and leadership.
Crossroads President and CEO Sue Reed wants to make the chamber a resource for strengthening Northwest Indiana businesses, and believes strong businesses can only help the entire region.
A 15-week Ultimate Marketing Boot Camp taught by Purdue University North Central professor Ceren Ekebas-Turedi will cover marketing strategies, social media and consumer behaviors. A class will take place every three weeks starting April 9.
“We want each series to be implementable, and not just theoretical discussions,” said Rick Riddering, chamber planning committee chairperson. “As a result, each participant will end the series with a complete marketing plan tailored to meet their individual business growth needs.”
The next course will cover leadership management over four, three-hour sessions. Two Purdue University North Central professors will go over subjects like leading in changing times and communication skills for leaders.
Anyone who’s interested can register for the Ultimate Marketing Boot Camp, which costs $600 for members and $750 for the general public. The cost and the start date of the leadership management class haven’t been determined yet.
For information call (219) 769-8180 or visit www.crossroadschamber.org.
Find the full article at: http://www.nwitimes.com/business/local/crossroads-chamber-launches-business-academy-marketing-boot-camp/article_280f75fd-7fe0-532a-8206-0d6d4f6cc391.html